The Challenge

For this project, my team of myself and three other designers, were challenged with the task of designing a platform that would not only engage users to volunteer but to continue doing so long term. We decided to take the concept of micro-volunteering and gamify it. How do we do this? Introduce game-like elements like levels, rewards and social media to motivate a user to continue “playing” - or in our case, contributing to their community.

Our mission was to create an interface that drew users in with a clean design where they wouldn’t get lost in the details. The interface would be intriguing, playful, and somewhat familiar - creating trust. We had creative freedom for our designs with each designer taking divergent routes. We designed and tested with users frequently throughout the project and after several iterations, I developed a mockup of three different workflows that users were excited to interact with.